Описание:

Индекс качества сайта — это показатель того, насколько полезен ваш сайт для пользователей с точки зрения Яндекса.

При расчете индекса качества учитываются размер аудитории сайта, поведенческие факторы и данные сервисов Яндекса. Значение индекса регулярно обновляется.

Если у сайта есть зеркало, то показатель неглавного зеркала сайта будет равен показателю главного.

Показатель ИКС поддомена сайта, как правило, равен показателю основного домена.

Дополнительная информация:

• Проверка Яндекс ИКС (массовая проверка)

Статьи по теме:

• Яндекс ИКС

Обновлено 22.10.2021 11:59

Описание:

Рядом с адресом сайта в результатах поиска Яндекса могут появляться знаки, основанные на данных о поведении пользователей. Такие знаки могут свидетельствовать об удовлетворенности пользователей и их доверии к сайту.

Популярный сайт — сайт получает этот знак, если имеет высокую посещаемость и постоянную аудиторию.

Выбор пользователей — знак получают сайты с высокой степенью вовлеченности и лояльности пользователей по данным Яндекса.

Статьи по теме:

• Яндекс Знаки

Обновлено 22.10.2021 11:59

Описание:

Примерное количество проиндексированных страниц в выдаче Яндекса можно посмотреть через оператор site:, что мы и делаем. Он покажет результат поиска по URL сайта, но точную цифру страниц в индексе выдавать не обязан.

Точные данные Яндекс отображает в Яндекс.Вебмастере. График изменений количества находится в разделе «Индексирование сайта» — «Страницы в поиске».

Обновлено 22.10.2021 11:59

Description:

It is impossible to know how many pages Google correctly indexed on the site. The search engine does not maintain a database by URLs.

The approximate number of pages in the search results will be shown by the site operator, which we rely on. The number can be distorted by pages that are banned from indexing in robots.txt, but hit the search results because of external links to them.

The “Indexing Status” section in Google Search Console will show a slightly more correct number, but this data can also be distorted by the filters’ application.

Обновлено 22.10.2021 12:02

Описание:

Примерное количество проиндексированных страниц в выдаче Яндекса можно посмотреть через оператор site:, что мы и делаем. Он покажет результат поиска по URL сайта, но точную цифру страниц в индексе выдавать не обязан.

Точные данные Яндекс отображает в Яндекс.Вебмастере. График изменений количества находится в разделе «Индексирование сайта» — «Страницы в поиске».

Обновлено 22.10.2021 11:59

Google scans websites to find infected resources, phishing pages, and other issues that degrade the search results and user experience. With this information, the search engine warns users about unsafe sites. If a site is deemed dangerous, Google might downgrade or remove it.

Additional Information:

• Google Webmaster Panel
• Google Safe-browsing

Обновлено 22.10.2021 11:59

Описание:

Обычно заражение происходит из-за уязвимости, которая позволяет хакерам получить контроль над сайтом. Он может изменять содержание сайта или создавать новые страницы, обычно для фишинга. Хакеры могут внедрять вредоносный код, например скрипты или фреймы, которые извлекают содержимое с другого сайта для атаки компьютеров, на которых пользователи просматривают зараженный сайт.

Дополнительная информация:

• Панель веб-мастера Яндекс

Обновлено 22.10.2021 11:59

С 2009 года Роскомнадзор контролирует распространение информации в интернете. Для этого ведомство в 2012 году создало реестр запрещенных сайтов, который пополняется ежедневно. Первыми под блокировку попадают сайты с запрещенным контентом. Также Роскомнадзор может заблокировать сайт за ФЗ 152 «О персональных данных».

Чтобы снять блокировку, нужно убрать материалы на сайте, из-за которых вы получили блокировку. После этого написать письмо на адрес: zapret-info@rsoc.ru.

Дополнительная информация:

• Сайт Единого реестра

Статьи по теме:

• Реестр запрещенных сайтов

Обновлено 22.10.2021 11:59

Description:

PR-CY Rank is a rating for assessing the prospects of sites as donors for link building. We analyze traffic and trust parameters while forming the rating, as well as the link profile of the site.

Influence - the potential of the site's influence on promotion. If the influence is weak, then both the negative effect (if the rating is low) and positive (if the rating is high) will be weak, and vice versa. The influence potential is based on the size of the site's regular audience.

Link factor - calculation is based on the ratio of incoming and outgoing links to the site, values of Trust Rank, Domain Rank, etc.

Traffic factor - calculation is based on the volume and dynamics of traffic (negative dynamics spoils the rating, positive dynamics - increases).

Trust Factor - analyzes many parameters, such as "ICS", the part of search traffic in total traffic, adaptation for mobile devices and many other factors recognized by search engines as significant for ranking.

Обновлено 22.10.2021 12:02

Statistics systems on the site take into account traffic, refusals, viewing depth and many other indicators. They help to track the effectiveness of promotion and advertising campaigns.

Обновлено 22.10.2021 11:59

The test shows active and previously unplugged counters of statistics systems and related sites. This information can be useful if a competitor has projects unknown to you, the statistics of which are managed from one account so you can find them.

If something goes wrong in your counters, you can also find it out.

Sometimes Web studios independently install counters on clients' sites and manage them from the same account as the counter of their site. You can analyze the studio's website and, thanks to this test, find out who its clients are.

Обновлено 22.10.2021 11:59

IP addresses ever found on the site. And also the sites that have the same IP address.

Обновлено 22.10.2021 11:59

Description:

Search engines can impose sanctions for a large number of unnatural links, so we recommend making your link profile as natural as possible.

Signs of natural links:

• they correspond to the subject of the page and resource where they are located;
• they are surrounded by text related to the subject of the resource by the meaning;
• they are posted on relatively new and frequently visited pages;
• they are visible to other site visitors - comment on the blog or forum, review;
• they do not have commercial requests in the anchor;
• they are posted on non-spam sites;
• they look like they were left by a real person.

Search engines encourage links posted on marketplaces, guest articles, company catalogues and aggregators, forums, review sites, and Q&A sites. Links should be from different types of resources, with different anchors and should lead to different pages of your site.

We consider the test to be problematic when the percentage of SEO links is over 60.

Обновлено 22.10.2021 11:59

For the promotion of commercial sites, the confidentiality of the exchange of information between the server and visitors is important. This increases the loyalty of potential customers to the resource, increases the level of trust, affects the conversion and growth of positions in the search results for almost all requests.

Обновлено 22.10.2021 11:59

Description:

Technically, domains with www and without www are two different resources; search engines index and rank them separately, and links will have different weights. This can lead to:

• Decrease in search results
• Filter, because a search engine may mistake one site for a duplicate of another;
• Problems with authorization on the site and other functionality that uses cookies;

The problem is solved by a 301 redirect and an indication of the main mirror to the search engines. From the website promotion point of view, a domain without www is better, because it is not a third-level domain, and its length will always be shorter.

Обновлено 22.10.2021 11:59

Description:

A robots.txt file is a list of restrictions for search robots or bots that visit a site and crawl information there. Before crawling and indexing your site, all robots go to the robots.txt file and look for rules.

The robots.txt file is located in the root catalogue of the site. It must be available on the URL: pr-cy.io/robots.txt

There are several reasons to use a robots.txt file on your site:

1. to remove duplicate content;
2. to hide unwanted information;
3. to limit the indexing speed.

Обновлено 22.10.2021 11:59

Description:

A Sitemap file is a file with information about the pages on the site to be indexed. With this file you can:

• tell search engines which pages of your site need to be indexed;
• find out how often the information on the pages is updated;
• understand which pages are most important to index.

Additional Information:

• Official Documentation

Обновлено 22.10.2021 11:59

For successful indexing of the page by search bots, the HTTP response code of the server must be 200.

Additional Information:

• [Checking the server response of the internal pages of the site](/tools/http-response/
• List of status codes

Обновлено 22.10.2021 11:59

Download speed directly affects behavioral factors: the faster the download, the fewer bounces. The Google robot visits slow sites less often. This affects the effectiveness of promotion, such sites are rarely indexed. Loading speed is one of the main factors in Google ranking.

Обновлено 22.10.2021 11:59

Обновлено 22.10.2021 11:59

Description:

While requesting a non-existent page, the server should return a 404 error which is"page not found."

If the server is set up incorrectly and a 200 error returns, then the page exists. In this case, search engines may index all pages of the site with errors.

Set up the site in such a way that while requesting non-existent pages a 404 response code "page not found" or a response code 410 "page deleted" appear.

Обновлено 22.10.2021 11:59

Description:

During requesting a non-existent page, the server displays a standard page with a 404 error. For the users’ convenience we recommend making a unique 404 page and adding a backlink to the site on it.

Обновлено 22.10.2021 11:59

Description:

Title is the headline of the page in the search results. Title is one of the main indicators of relevance for search engines, it is taken into account while ranking. The Title must contain keywords, and the site’s is not necessary to be registered, the search robot considers the domain name.

The optimal Title size is 70-80 symbols. If the text is longer, it will be cut, so the users will not understand your suggestions. Each key request does not need to be used more than once.

Обновлено 22.10.2021 11:59

**Description: **

Description is a tag that is used to describe a page for a search engine crawler, users do not see it. It should describe the content of the page correctly, because search engines often use the text from the Description to compose a snippet. It is better to place the keywords to the top, the text should not be repeated in other parts of the page. In the page code, the tag is placed between <head> and </head>. The optimal text size in the Description tag is 150-300 symbols for Google and up to 160 symbols for Yandex. It does not influence on SEO directly, while CTR depends on a good description.

Обновлено 22.10.2021 11:59

The H1-H6 headers are responsible for the structure of the page's content. You need to highlight them in the layout to help the reader navigate the text. Headings are important for search engine promotion because search engines use them to determine what is on the page and how relevant it is. Arrange headers according to hierarchy and do not link to them.

Обновлено 22.10.2021 11:59

Description:

The relevance of the content is more important than the length of the text for search engines. Choose the amount of text depending on the topic and purpose, focus on the competitors’ materials. The optimal text length is 1000-2000 words for two or three promoting keywords / phrases.

Обновлено 22.10.2021 11:59

Keyword density is one of the qualitative indicators of text, it shows the frequency of repetition of words in a document. "Keyword stuffing" is equal to the proportion of repeated words to the entire volume of the text.

A high level of Keyword density is considered to be 8%. Such texts are often hard to read, they are spammed. The pages they are hosted on have a high percentage of failures. A site with a lot of texts with a high Keyword density may receive sanctions from search engines.

Normal Keyword density is 4-6%. Almost all classical literature has this level of Keyword density.

Description:

External links are the links from you to another site. Try not to refer to resources with incorrect information that do not relate to your topic, choose useful and authoritative ones. Do not put too many external outgoing links and do not post them on your homepage. Selling the links negatively affects promotion.

Обновлено 22.10.2021 11:59

Description:

With the help of internal links, you can influence the weight redistribution between individual pages of the resource, referring to more significant sections or articles. This weight redistribution is called linking and is used as part of internal site optimization.

Internal links influence behavioral factors - they simplify navigation and help the user to get to the necessary section faster.

Обновлено 22.10.2021 11:59

Description:

The service searches the words on sites that can be classified as pornography. Search engines are struggling with showing 18+ content, so they remove sites with pornographic materials from the ranking for other requests.

Even if you have not posted such materials on the site, they may appear as a result of a hacked site or in the comments.

What to do:

• do not use words, images and videos of a pornographic nature;
• check ads on your site, switch off showing 18+ ads if they are shown by default;
• check users’ reviews and comments;
• if you link to another site, make sure that there is no adult content and links to such sites.

Обновлено 22.10.2021 11:59

Description:

Open Graph was developed by Facebook specialists to make links to sites within the social network displayed nicely and be informative. Now Open Graph is supported by many social networks: Facebook, Twitter and messengers, for example, Telegram and Skype.

Why to use Open Graph?

1. for user to see relevant text and image on the link preview
2. to improve the behavioral factors of the site - a properly designed link makes more conversions
3. to make link snippet look like an independent post on your personal page or in the community - you do not have to add a description and pictures.

You have to insert the Open Graph meta tags into the page code of the tag to get a beautiful site snippet.

Обновлено 22.10.2021 11:59

Description:

Micro-markup is the semantic markup of website pages that structures data. It is based on injecting special attributes into the HTML code of the document.

Schema.org is a globally recognized standard that is recognized by the most popular search engines such as Google, Yandex, Yahoo and Bing.

Pros of micro-markup:

1. The logical structure of the information on the page helps search engines retrieve and process data.
2. Enhanced snippets on the search results page improves click-through rates.

Обновлено 22.10.2021 11:59

Description:

To highlight your site, use the Favicon, a special image format that appears next to your site's address in the search engine and in the address bar.

To make browsers show your site’s icon, put it into your site’s root folder. You can assign different icons to individual pages.

Обновлено 22.10.2021 11:59

Описание:

В ВКонтакте для всех ссылок используется редирект. В выдаче Яндекса можно найти профили из ВКонтакте, а в поиске по блогам – статусы и заметки, где так же могут быть размещены и ссылки. Это может обеспечить дополнительный трафик.

Яндекс так же обращает внимание на количество человек в группе продвигаемого сайта и учитывает эти данные при ранжировании сайта.

Статьи по теме:

• Как добавить информацию на сайте о социальных страницах
• Сервис автопостинга через RSS в VK

Обновлено 22.10.2021 11:59

Description:

Search engines eagerly index tweets. Links in tweets are also indexed, including indirect ones (for example, through goo.gl services, etc.). At the same time, Twitter is indexed by fast robots. To have an impact on website promotion in Google a link from Twitter must be indexed by search engines.

Twitter helps to promote the site and speeds up its indexing.

Обновлено 22.10.2021 11:59

Description:

Search engines index links from Facebook. The most useful are the likes of the company's social page itself. The more likes the Facebook page of the promoted site gets, the more links from the pages of social network users the site will receive. The most valuable are the likes from authoritative accounts and popular pages. Sharing your Facebook page is similar in effect to backlinks.

The system does not detect groups or profiles from Facebook. It is important to mention a link to a business page on a social network. A link to your site should also be on the social network page.

Обновлено 22.10.2021 11:59